Thursday, July 19, 8:00 AM to 10:00 AM @ Innovation Connector
1208 W White River Blvd. | Muncie, IN 47303
What exactly are “influencers” and where can you find them?
A survey from Nielsen showed only 33% of consumers trust advertisements, while 90% put their faith in peer recommendations. Leaning on influencers, who can act as brand advocates and peer recommendations, can help improve awareness about your company and, ultimately, drive more business. According to Sprout Social, the best way to find your social media influencers is by thinking about whose voice you trust.
Join us this month as we walk through four types of social media influencers, how to pick the right ones, and ways to measure their impact on your business.
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8:00am-8:30am FREE breakfast and open networking
8:30am-8:45am Introductions and Breakfast Sponsor presentation
8:45am-9:30am Speaker Presentation
9:35am-10:00am Open Forum for Q&A
Ashley Sieb | Digital Marketing Consultant | Website
Ashley Sieb is a digital marketing consultant and adjunct professor at Miami University in Oxford, OH. In addition, she serves on the board of directors for Birth to Five, a non-profit that serves families in Wayne County. She has spent most of her career working in the technology space, where she worked on global marketing projects and helped deploy strategic marketing technology, including marketing automation and CRM. Ashley is passionate about storytelling and writing. She loves working on email marketing projects, developing creative content, creating interactive marketing campaigns, and advising on social media marketing. In June 2017, Ashley started teaching courses through Richmond Social Media, which educates small business owners and entrepreneurs on how to effectively use social marketing to tell their story and reach the right audience. Ashley’s digital marketing clients have included companies from all industries; from a grilled cheese food truck to a hair salon to a global consulting firm. She has owned Ashley Sieb Marketing since 2012. Ashley graduated from Ball State University in May 2010 with a degree in Public Relations.
Innovate Weekly Podcast
The Innovate Weekly Podcast is all about developing entrepreneur skills and self-improvement, recorded weekly at the Innovation Center in Richmond, Indiana. The podcast is available to listen for free on SoundCloud. Co-hosted by Ed DeLaPaz and Ashley Sieb. Ed is a graphic designer, photographer and the Director of Marketing & Communication for the Wayne County Chamber of Commerce. Ashey Sieb, is a digital marketing consultant, adjunct professor at Miami University in Oxford, OH, and owner of Ashley Sieb Marketing