Thursday, April 19, 8:30 AM to 10:30 AM @ Innovation Connector
1208 W White River Blvd. | Muncie, IN 47303
PLEASE NOTE: WE HAVE ADJUSTED THE START TIME FOR APRIL
Greater Muncie Habitat for Humanity’s annual Dream Builders Society Breakfast will take place that morning from 7:30 to 8:30. We have pushed our meeting back by 30 minutes to allow individuals planning to attend both events to do so.
Mapping Your Customer’s Journey
You appreciate your customers. The loyal ones, the new ones, and you hope for future ones. Whether you’re in an established business or dreaming of growing one, it’s important to think about your customer’s journey. How did they discover you, why did they decide to choose you, and why do they stay?
When it comes to marketing your business, understanding your customer’s journey plays a crucial role in developing your marketing strategy. This is where the “Funnel” comes in. You’ve probably heard the term, but do you really understand what it is and why it is extremely significant in your marketing strategy?
During this presentation, Melanie will help you map out your customer’s journey and understand what your marketing funnel is and how you can put it to use when planning out your social media, website content, email marketing, and more.
SIGN UP FOR THE EVENT
8:30am-9:00am FREE breakfast and open networking
9:00am-9:15am Introductions and Breakfast Sponsor presentation
9:15am-10:00am Speaker Presentation
10:05am-10:30am Open Forum for Q&A
Melanie Howe, Owner of Addison Avenue Marketing | @MelanieDyann
Melanie Howe is the owner of Addison Avenue Marketing. She is known for her passion, her positive energy, and her love of t-shirts, high heels, and craft beer. She has a soft spot for working with small businesses but also teaches workshops and seminars to teams and individuals who are doing it all themselves.