Upcoming Events

Thursday, August 28: ECI SMG Analytics Workshop

Please join us on Thursday, August 28th at the Innovation Connector in Muncie for a hands-on “Analytics Workshop” by Brandon Coppernoll.

Brandon Coppernoll - UMCIn this workshop, you will be able to log into Google Analytics and get first-hand experience on creating reports and making web analytics work for you!

You’ll get:

  • Hands-on experience in a group setting on creating analytics reports
  • A step-by-step process on defining your goals and the data you need
  • Walk through creating your first Google Analytics goals and reports
  • One-on-one advice and troubleshooting for your web analytics questions

Attendee Requirements: Google Analytics admin access, Facebook Page Insights Access.

About Brandon
Brandon Coppernoll is a freelance consultant specializing in online marketing, web design and development, and web analytics for small businesses. He loves web analytics, and in time you will too. He loves using website and marketing data to make informed decisions, necessary adjustments, and improve conversions.

In addition to freelance consulting, he serves a business analyst role at Ball State University. He is responsible for assessing data from university software systems to recommend improvements to key university processes and procedures, including CRM, event management, admissions, and e-mail. He also creates, maintains, and interprets analytics from various software pieces for integrating marketing campaigns.