Upcoming Events

Thursday, August 21: Meaningful Analytics – Finding Data that Matters to You

Brandon Coppernoll - UMCPlease join us on Thursday, August 21st at the Innovation Connector in Muncie for “Meaningful Analytics – Finding Data that Matters to You” by Brandon Coppernoll.

Brandon Coppernoll (@bkcoppernoll) is a freelance consultant specializing in online marketing, web design and development, and web analytics for small businesses. He loves web analytics, and in time you will too. He loves using website and marketing data to make informed decisions, necessary adjustments, and improve conversions.

In addition to freelance consulting, he serves a business analyst role at Ball State University. He is responsible for assessing data from university software systems to recommend improvements to key university processes and procedures, including CRM, event management, admissions, and e-mail. He also creates, maintains, and interprets analytics from various software pieces for integrating marketing campaigns.