The secret is to forget about that old saw, “Content is king.”
As chief executive of 12 Stars Media Productions, which consults with companies worldwide about video, Walls says, “Content is jack; connecting is king. Let’s produce video that inspires action.”
- How to prove to the poobahs that the time and money to really connect is worth the effort
- Where video is headed and what you need to know now
- How to revolutionize your whole video communications strategy
- Why B2Bs can make great video
Rocky Walls has one simple belief that sits at the intersection of his personal and professional life: people need connections and the best ones come from communication that’s real and simple. We’re not even talking about video (yet), but about the way that two people can lock into each other when they just say what they mean as simply as they can.
So whether Rocky is preparing for a speaking engagement or consulting with a client at 12 Stars Media, he’s focused on clarity and simplicity.
Throw out your marketing buzzwords, forget about all the tech that’s involved with video production, and ask yourself these questions: What am I trying to say, and why does anybody care? Rocky is working to drive this point home. In every professional endeavor, it’s his mission to connect people with real and simple communication.
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